A retail establishment situated on U.S. Route 25, often referred to as Dixie Highway, represents a specific commercial location. This placement provides access to a significant north-south transportation artery, connecting communities across a wide geographical area. For instance, a department store located on this route offers goods and services to both local residents and travelers passing through the region.
Positioning a business along such a major thoroughfare offers several advantages. Increased visibility to a large volume of vehicular traffic can translate into higher customer footfall. Moreover, Dixie Highway’s historical significance as a primary travel route lends a certain established presence to businesses located along it. This historical context, combined with the practical advantages of accessibility and connectivity, contributes to the potential commercial success of such enterprises.
This understanding of the geographic and commercial significance of a business located on this well-traveled route lays the groundwork for exploring specific aspects of its operation, market reach, and community impact. Further examination might include topics such as local economic contributions, transportation logistics, and the role of the business within the broader regional landscape.
1. Location
Location plays a critical role in the success of a retail establishment on Dixie Highway. The specific placement along this major artery significantly influences accessibility, visibility, and ultimately, profitability. Positioning near population centers or key intersections maximizes exposure to potential customers. Conversely, a location in a less-trafficked area or with limited access can hinder performance. Consider, for example, a store situated near a highway exit compared to one located mid-block with limited parking. The former benefits from easier access and higher visibility, potentially drawing a larger customer base.
The interplay between location and local demographics also merits consideration. A store catering to a specific demographic will benefit from proximity to that target market. Locating near complementary businesses can create synergistic opportunities, attracting shared customer bases. For instance, a grocery store situated near other retail outlets benefits from the combined draw of the shopping area. This strategic placement leverages existing traffic patterns and consumer behavior, maximizing market penetration.
In summary, careful site selection along Dixie Highway is paramount. Analyzing traffic patterns, demographics, proximity to complementary businesses, and accessibility are crucial factors in determining long-term viability. Strategic location choices contribute significantly to a retail establishment’s overall success within the competitive landscape of this major commercial corridor.
2. Accessibility
Accessibility represents a crucial factor for any business located on Dixie Highway. Convenient access directly influences customer traffic and overall success. Several elements contribute to accessibility, including proximity to highway exits and entrances, adequate parking facilities, and well-maintained access roads. A retail establishment situated directly off a highway exit with ample parking enjoys a significant advantage over a competitor located further down the highway with limited parking. Easy access encourages spontaneous visits and repeat business, contributing directly to revenue generation. Conversely, difficult access can deter potential customers, driving them towards more conveniently located competitors. This can be particularly relevant for businesses reliant on high traffic volume, such as gas stations or fast-food restaurants.
Furthermore, accessibility considerations extend beyond vehicular traffic. Pedestrian access, bicycle-friendly infrastructure, and public transportation connections also contribute to overall accessibility. A store with convenient sidewalks, bike racks, and proximity to bus stops caters to a wider range of customers, including those without personal vehicles. This inclusive approach broadens the potential customer base and strengthens community engagement. For example, a grocery store with readily available public transportation access serves a wider community demographic, particularly those reliant on public transit for essential shopping needs. In contrast, a store solely reliant on vehicular access may exclude segments of the population, limiting its market reach and potential growth.
In conclusion, accessibility serves as a critical component for businesses situated on Dixie Highway. Careful consideration of vehicular access, parking availability, pedestrian infrastructure, and public transportation connectivity directly impacts customer traffic and overall profitability. Prioritizing accessibility fosters broader community engagement, enhances market reach, and ultimately contributes to a more successful and sustainable business model within the dynamic commercial environment of Dixie Highway. Neglecting these aspects can create significant barriers, limiting potential and hindering long-term success in this competitive landscape.
3. Visibility
Visibility plays a crucial role in the success of a retail establishment located on Dixie Highway. Given the high traffic volume and fast-paced nature of this major thoroughfare, capturing the attention of potential customers is paramount. A highly visible location directly translates into increased brand awareness and customer traffic. Clear signage, prominent building design, and strategic placement along the highway contribute significantly to a business’s visibility. For instance, a business situated on a curve or at the crest of a hill benefits from increased sightlines, capturing the attention of drivers from a greater distance. Conversely, a business obscured by trees or located in a congested area might be easily overlooked, resulting in lost potential customers.
Furthermore, visibility extends beyond the physical location itself. Effective marketing strategies, including billboards, local advertising, and online presence, amplify visibility and attract customers from beyond the immediate vicinity. A well-maintained exterior, attractive landscaping, and prominent signage contribute to a positive first impression, encouraging drivers to choose that establishment over competitors. Consider a brightly lit storefront with clear, concise signage compared to a dimly lit establishment with faded or cluttered signage. The former projects a professional and inviting image, attracting customers even during nighttime hours, while the latter might be perceived as less appealing or even closed, resulting in missed opportunities.
In conclusion, visibility serves as a critical success factor for businesses operating on Dixie Highway. Strategic location choices, effective signage, and comprehensive marketing strategies synergistically enhance visibility, driving customer traffic and fostering brand recognition. Understanding and leveraging the principles of visibility within the dynamic commercial landscape of Dixie Highway can significantly contribute to a business’s long-term success and market competitiveness. Neglecting visibility can relegate a business to obscurity within the bustling commercial environment of this major thoroughfare, ultimately hindering its potential for growth and profitability.
4. Customer Base
The customer base of a retail establishment on Dixie Highway represents a crucial element for its success. Understanding the demographics, needs, and behaviors of this customer base is essential for developing effective marketing strategies, tailoring product offerings, and maximizing profitability. Dixie Highway’s unique characteristics as a major transportation artery influence the composition and behavior of the customer base, presenting both opportunities and challenges for businesses operating along this route.
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Local Residents
Local residents form a core component of the customer base for businesses along Dixie Highway. These individuals rely on conveniently located establishments for their daily needs and routine purchases. Understanding their preferences, income levels, and shopping habits is crucial for tailoring product offerings and marketing campaigns to meet their specific demands. For example, a grocery store located on Dixie Highway might cater to local residents by offering fresh produce, everyday essentials, and competitive pricing.
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Commuters and Travelers
Dixie Highway’s function as a major transportation corridor generates significant traffic from commuters and travelers. This transient population represents a substantial potential customer base for businesses along the route. Catering to their needs requires understanding their travel patterns, purchasing priorities, and time constraints. Gas stations, fast-food restaurants, and convenience stores are particularly well-suited to serve this segment, offering quick service and readily available necessities.
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Tourists and Seasonal Visitors
Depending on the specific location along Dixie Highway, tourists and seasonal visitors can contribute significantly to the customer base. Businesses catering to this segment often focus on offering unique products, local experiences, or tourist-oriented services. Souvenir shops, restaurants featuring regional cuisine, and hotels benefit from the influx of tourists during peak seasons, contributing to increased revenue and economic activity.
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Online Shoppers and Delivery Services
The increasing prevalence of online shopping and delivery services has expanded the potential customer base for businesses on Dixie Highway. Offering online ordering options, curbside pickup, and delivery services allows businesses to reach customers beyond their immediate geographic area. This expanded reach increases market penetration and caters to the evolving preferences of modern consumers. A restaurant located on Dixie Highway, for example, can leverage online ordering platforms to expand its customer base and reach individuals who may not physically visit the location.
Understanding the diverse components of the customer base along Dixie Highway, including local residents, commuters, tourists, and online shoppers, is crucial for developing targeted marketing strategies and optimizing business operations. Recognizing the specific needs and behaviors of each segment allows businesses to effectively tailor their offerings, maximize customer satisfaction, and achieve sustainable growth within the competitive landscape of this major commercial corridor.
5. Competition
Competitive pressures significantly influence the operational landscape for businesses situated on Dixie Highway. This heavily trafficked corridor presents both opportunities and challenges related to market saturation and the dynamics of attracting and retaining customers. Understanding the competitive landscape is crucial for developing effective business strategies and achieving sustainable success within this dynamic environment.
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Direct Competitors
Direct competitors represent businesses offering similar products or services within the same geographic area. For a retail establishment on Dixie Highway, direct competitors might include other stores within the same shopping center or similar businesses located along the same stretch of highway. The presence of direct competitors necessitates strategic differentiation, competitive pricing, and targeted marketing efforts to capture market share. For example, two fast-food restaurants located near each other on Dixie Highway might compete by offering special promotions, unique menu items, or enhanced customer service to attract customers.
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Indirect Competitors
Indirect competitors offer alternative products or services that fulfill similar customer needs. While not directly competing in the same product category, indirect competitors can still impact a business’s performance. For instance, a grocery store on Dixie Highway faces indirect competition from restaurants, convenience stores, and even online grocery delivery services. Recognizing and adapting to the presence of indirect competitors requires understanding broader consumer trends and offering comprehensive solutions that address diverse needs and preferences.
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Market Saturation
Dixie Highway’s commercial appeal can lead to market saturation, with multiple businesses vying for the same customer base. This saturation intensifies competition and necessitates strategic positioning to stand out from the crowd. Businesses in saturated markets must differentiate themselves through specialized offerings, exceptional customer service, or innovative marketing strategies. For example, a clothing store in a densely populated shopping area on Dixie Highway might focus on a specific niche market or offer personalized styling services to differentiate itself from other clothing retailers.
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E-commerce and Online Marketplaces
The rise of e-commerce and online marketplaces presents a significant competitive challenge for brick-and-mortar businesses on Dixie Highway. Online retailers often offer competitive pricing, wider product selections, and convenient delivery options. To remain competitive, physical stores must leverage their advantages, such as personalized customer service, immediate product availability, and the tangible shopping experience. Integrating online ordering, in-store pickup, and local delivery services can help bridge the gap between online and offline shopping, enhancing competitiveness and expanding market reach.
Navigating the complex competitive landscape on Dixie Highway requires a thorough understanding of direct and indirect competitors, market saturation, and the influence of e-commerce. Developing effective strategies to address these competitive pressures is essential for attracting and retaining customers, ensuring long-term viability, and achieving sustainable success within the dynamic commercial environment of this major thoroughfare.
6. Logistics
Logistics plays a vital role in the efficient operation of a retail establishment situated on Dixie Highway. The ability to seamlessly manage the flow of goods, from sourcing and warehousing to distribution and delivery, directly impacts customer satisfaction, profitability, and overall competitiveness. Given Dixie Highway’s function as a major transportation artery, logistical considerations take on heightened significance due to the increased complexities associated with high traffic volume and potential supply chain disruptions. Effective logistics ensures that products are readily available to meet customer demand while minimizing storage costs and transportation delays.
Several logistical factors are particularly relevant to a Dixie Highway retail location. Efficient inventory management systems are crucial for maintaining optimal stock levels, preventing stockouts, and minimizing waste. Real-time tracking of inventory allows for proactive replenishment, ensuring that popular items remain readily available. Furthermore, strategic warehouse placement plays a critical role in optimizing distribution efficiency. A warehouse located near the retail establishment minimizes transportation times and costs, enabling rapid response to fluctuations in customer demand. For example, a grocery store located on Dixie Highway might utilize a nearby distribution center to ensure timely delivery of fresh produce and other perishable goods, minimizing spoilage and maximizing product freshness.
The chosen transportation methods also significantly impact logistical efficiency. Utilizing a combination of trucking, rail, or even local delivery services allows for flexibility and adaptability to varying shipment sizes and delivery timelines. Furthermore, effective route planning and optimization are essential for navigating the often-congested traffic conditions on Dixie Highway, ensuring timely deliveries and minimizing transportation costs. For instance, a furniture store located on Dixie Highway might leverage route optimization software to schedule deliveries, minimizing travel time and fuel consumption while ensuring efficient delivery to customers.
In conclusion, robust logistical planning and execution are essential for success within the demanding retail environment of Dixie Highway. Efficient inventory management, strategic warehouse placement, and optimized transportation strategies ensure that products reach customers efficiently and cost-effectively. These logistical considerations are not merely operational details but rather critical components of a successful business strategy, directly impacting customer satisfaction, profitability, and overall competitiveness within the dynamic marketplace of Dixie Highway. Failing to address these logistical complexities can result in stockouts, delayed deliveries, and increased operational costs, ultimately hindering a business’s ability to thrive in this competitive environment.
7. Community Impact
A retail establishment situated on Dixie Highway exerts a multifaceted influence on the surrounding community. Understanding this impact requires considering its contributions to the local economy, its role in shaping community identity, and its engagement in local initiatives. Analyzing these factors provides valuable insight into the complex interplay between a business and its surrounding environment.
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Economic Contributions
Retail establishments contribute directly to the local economy through job creation, tax revenue generation, and support for local suppliers. A large retail store located on Dixie Highway, for example, might employ local residents for various roles, ranging from sales associates to management positions. The sales tax revenue generated by the store contributes to local government funding, supporting public services such as schools and infrastructure projects. Furthermore, the store might source products from local suppliers, fostering economic growth within the community and reducing reliance on external supply chains.
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Community Identity and Development
The presence of a recognizable retail establishment can shape community identity and influence development patterns. A well-maintained store can enhance the aesthetic appeal of the surrounding area, attracting further investment and contributing to a sense of community pride. Conversely, a neglected or poorly managed establishment can detract from the overall image of the community. For example, a flagship store located on a prominent stretch of Dixie Highway can become a landmark, influencing the character and development of the surrounding commercial area.
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Community Engagement and Social Responsibility
Retail establishments can demonstrate social responsibility by actively engaging with the local community through philanthropic initiatives, sponsorships, and partnerships with local organizations. A store might sponsor local sports teams, donate to community charities, or participate in local events. Such engagement fosters positive relationships with community members, enhancing brand reputation and contributing to a sense of shared purpose. For example, a grocery store on Dixie Highway might partner with a local food bank to donate surplus food items, addressing food insecurity within the community.
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Infrastructure and Accessibility
The presence of a retail establishment can influence local infrastructure development and accessibility. The construction of new access roads, improved traffic flow management, and enhanced pedestrian walkways can benefit both the business and the surrounding community. For example, a large shopping center located on Dixie Highway might necessitate the construction of new traffic signals and improved pedestrian crossings, enhancing safety and accessibility for both shoppers and local residents.
In summary, a retail establishment on Dixie Highway exerts a significant impact on the surrounding community, influencing economic development, shaping community identity, fostering social responsibility, and impacting local infrastructure. Recognizing and understanding these complex interrelationships is essential for fostering positive community engagement, promoting sustainable development, and ensuring the long-term viability of businesses operating within this dynamic environment. Further research could explore specific examples of community impact along various stretches of Dixie Highway, providing valuable insights for businesses, policymakers, and community stakeholders.
8. Economic Influence
The economic influence of a retail establishment situated on Dixie Highway represents a significant factor in understanding its role within the broader regional context. Such establishments contribute to the economic vitality of the surrounding area through various channels, impacting employment rates, tax revenue generation, and the overall business ecosystem. Analyzing these economic facets provides insights into the complex interplay between a retail presence on this major thoroughfare and the financial well-being of the surrounding community.
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Job Creation
Retail establishments serve as significant employers, offering diverse job opportunities for local residents. Positions range from entry-level roles to management and specialized skill sets, contributing to a diverse employment landscape. The scale of job creation depends on factors such as the size of the establishment, the specific retail sector, and the overall economic climate. For example, a large department store on Dixie Highway might employ hundreds of individuals, contributing significantly to local employment figures.
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Tax Revenue Generation
Sales tax revenue generated by retail establishments provides a vital source of funding for local governments. This revenue stream supports essential public services, including education, infrastructure maintenance, and public safety initiatives. The amount of tax revenue generated depends on sales volume, prevailing tax rates, and the specific mix of goods and services sold. A busy grocery store on Dixie Highway, for instance, generates substantial sales tax revenue, contributing directly to the financial health of the local community.
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Business Ecosystem Development
The presence of a retail anchor on Dixie Highway often stimulates the development of a surrounding business ecosystem. Smaller businesses, such as restaurants, service providers, and complementary retail outlets, often cluster around larger establishments, benefiting from increased customer traffic and creating a synergistic economic environment. This clustering effect contributes to a more diverse and resilient local economy. For example, the presence of a large shopping mall on Dixie Highway often attracts smaller businesses to the surrounding area, creating a vibrant commercial hub.
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Property Values and Investment
The establishment of a successful retail presence on Dixie Highway can positively influence property values in the surrounding area. Increased commercial activity and improved infrastructure often attract further investment, contributing to long-term economic growth and community development. This positive feedback loop can transform previously underdeveloped areas into thriving commercial centers. For instance, the construction of a new retail center on a formerly vacant stretch of Dixie Highway can significantly increase surrounding property values, attracting further development and investment.
In conclusion, the economic influence of a “target on Dixie Highway” extends beyond its immediate operations. Its contribution to job creation, tax revenue generation, business ecosystem development, and property values significantly shapes the economic landscape of the surrounding community. Understanding these interconnected factors provides valuable insights for urban planners, economic development professionals, and business owners seeking to optimize the positive economic impact of retail establishments along this major commercial corridor.
9. Brand Recognition
Brand recognition holds significant weight for a retail establishment located on Dixie Highway. The high-traffic nature of this thoroughfare presents a substantial opportunity for enhanced brand visibility and customer engagement. Strong brand recognition can differentiate a business within the competitive landscape of Dixie Highway, influencing consumer choices and driving customer loyalty. A recognizable brand benefits from established customer trust and positive associations, impacting purchasing decisions and contributing to sustained market share. For instance, a nationally recognized coffee shop chain located on Dixie Highway benefits from pre-existing brand awareness, attracting both local residents and travelers familiar with the brand.
Cultivating brand recognition on Dixie Highway necessitates a multi-faceted approach. Consistent branding across all platforms, including signage, advertising, and online presence, reinforces brand identity and strengthens customer recall. A cohesive brand message, reflected in store design, customer service, and product offerings, enhances brand perception and fosters positive customer experiences. Consider a clothing retailer with a distinctive logo and consistent visual merchandising across its Dixie Highway location and online platforms. This cohesive branding reinforces brand identity and strengthens customer recognition. Furthermore, localized marketing campaigns tailored to the specific demographics and preferences of the Dixie Highway customer base can amplify brand reach and engagement. Sponsoring local events, partnering with community organizations, and utilizing targeted advertising can enhance brand visibility and foster positive community associations.
In summary, brand recognition serves as a valuable asset for businesses operating on Dixie Highway. Leveraging the high-traffic nature of this thoroughfare to enhance brand visibility requires a strategic approach encompassing consistent branding, cohesive messaging, and targeted marketing efforts. Strong brand recognition fosters customer loyalty, differentiates a business within a competitive market, and ultimately contributes to sustained success within the dynamic commercial environment of Dixie Highway. Failing to prioritize brand recognition can limit a business’s ability to capture market share and build lasting customer relationships in this competitive landscape.
Frequently Asked Questions
This section addresses common inquiries regarding retail establishments located on Dixie Highway, providing concise and informative responses.
Question 1: What are the primary advantages of a Dixie Highway location for a retail business?
High traffic volume, extensive north-south reach, and established historical presence along a major transportation artery offer significant advantages for retail visibility and market access.
Question 2: What challenges might a retail establishment face operating on Dixie Highway?
Challenges can include intense competition, fluctuating traffic patterns, logistical complexities associated with high traffic volume, and the need to cater to a diverse customer base with varying needs.
Question 3: How does the customer base of a Dixie Highway retail location differ from businesses in other locations?
The customer base often comprises a mix of local residents, commuters, travelers, and tourists, presenting both opportunities and challenges related to diverse demographics and purchasing behaviors.
Question 4: What role does accessibility play in the success of a Dixie Highway retail establishment?
Easy access via highway exits, ample parking, pedestrian-friendly infrastructure, and public transportation connectivity are crucial for attracting and retaining customers within a competitive environment.
Question 5: How can a business on Dixie Highway leverage its location to enhance brand recognition?
Strategic signage, consistent branding, targeted advertising, and community engagement initiatives can leverage the high-visibility nature of Dixie Highway to strengthen brand recognition and customer loyalty.
Question 6: What economic impact do retail establishments have on communities along Dixie Highway?
Retail establishments contribute to local economies through job creation, tax revenue generation, stimulation of surrounding businesses, and potential increases in property values, fostering economic growth and community development.
Understanding these key aspects of operating a business on Dixie Highway provides a foundation for informed decision-making and strategic planning.
Further exploration of specific retail sectors, local market conditions, and individual business strategies can provide a more nuanced understanding of the complexities and opportunities associated with this prominent commercial corridor.
Practical Tips for Dixie Highway Retail Success
Retail operations along Dixie Highway present unique opportunities and challenges. The following practical tips offer guidance for navigating this dynamic commercial environment and maximizing business potential.
Tip 1: Conduct Thorough Market Research.
Understanding local demographics, consumer preferences, and competitive landscape is essential for informed decision-making. Market analysis informs effective strategies related to product selection, pricing, and marketing efforts.
Tip 2: Prioritize Accessibility and Visibility.
Convenient access, ample parking, clear signage, and well-maintained storefronts are crucial for attracting customers in a high-traffic environment. Enhancing visibility maximizes brand exposure and encourages customer engagement.
Tip 3: Develop a Targeted Marketing Strategy.
Tailoring marketing campaigns to the specific demographics and preferences of the Dixie Highway customer base optimizes reach and effectiveness. Utilizing local advertising, community partnerships, and digital marketing channels enhances brand visibility and attracts targeted customer segments.
Tip 4: Optimize Logistics and Supply Chain Management.
Efficient inventory management, strategic warehouse placement, and reliable transportation networks are essential for ensuring product availability and minimizing operational costs. Streamlined logistics enhances customer satisfaction and contributes to overall profitability.
Tip 5: Foster Strong Community Relationships.
Engaging with the local community through sponsorships, philanthropic initiatives, and partnerships builds positive relationships and strengthens brand reputation. Active community involvement fosters goodwill and enhances customer loyalty.
Tip 6: Leverage Digital Platforms and E-commerce.
Integrating online ordering, curbside pickup, and delivery services expands market reach and caters to the evolving preferences of modern consumers. Embracing digital platforms enhances convenience and accessibility, attracting a wider customer base.
Tip 7: Monitor and Adapt to Market Trends.
Staying abreast of evolving consumer preferences, emerging technologies, and shifting market dynamics enables proactive adaptation and maintains competitiveness. Continuous monitoring allows businesses to anticipate changes and adjust strategies accordingly.
Implementing these practical tips positions retail establishments for sustained success along the dynamic commercial corridor of Dixie Highway. These strategies contribute to increased visibility, enhanced customer engagement, optimized operations, and ultimately, long-term profitability.
By understanding the nuances of this unique market environment and implementing these practical strategies, businesses can effectively leverage the opportunities presented by a Dixie Highway location.
Conclusion
Analysis of a retail presence on Dixie Highway necessitates considering multiple interconnected factors. Location, accessibility, visibility, customer base dynamics, competitive pressures, logistical complexities, community impact, economic influence, and brand recognition collectively shape the operational landscape and potential for success. Understanding these elements provides a comprehensive framework for evaluating the viability and long-term sustainability of such establishments within this dynamic commercial corridor.
Dixie Highway’s unique characteristics as a major transportation artery present both opportunities and challenges for businesses. Strategic planning, adaptability to evolving market conditions, and a customer-centric approach are essential for navigating this competitive environment. Further investigation into specific retail sectors, local market nuances, and evolving consumer behavior will provide deeper insights into the multifaceted dynamics of operating a successful “target on Dixie Highway,” contributing to a more nuanced understanding of its role within the broader regional economic landscape.
