This phrase refers to the specific consumer group for whom Garnier hair coloring products are designed. This demographic can be defined by various factors including age, gender, hair type, desired color result, and even lifestyle. For example, a vibrant, semi-permanent color might be aimed at a younger demographic, while a gray coverage product is typically targeted towards a mature audience. Understanding this intended audience informs marketing strategies, product development, and retail placement.
Accurate consumer targeting is crucial for the success of any product. By identifying the specific needs and desires of the intended user base, companies like Garnier can effectively tailor their products, messaging, and distribution channels for maximum impact. This focused approach leads to increased brand loyalty, higher conversion rates, and stronger market share. Historically, mass marketing approaches were prevalent, but the increasing granularity of consumer data and the rise of personalized marketing have made precise targeting essential for competitiveness.
The following sections will delve deeper into the core components of a successful targeting strategy for hair coloring products, including detailed market segmentation, competitive analysis, and effective promotional campaigns.
1. Demographics (Age, Gender)
Demographic factors, particularly age and gender, play a significant role in shaping the target market for Garnier hair dye. Age often influences hair coloring needs and preferences. Younger demographics may prioritize vibrant, trendy colors and temporary solutions, while older demographics often seek gray coverage and natural-looking results with longer-lasting formulas. Gender also influences product choices, with men’s hair coloring products typically focusing on natural shades and subtle gray blending, whereas women’s products encompass a broader spectrum of colors and effects.
For example, Garnier’s Nutrisse line, promoting nourishing, long-lasting color, might target a more mature female demographic concerned with gray coverage and hair health. Conversely, Garnier’s Olia range, emphasizing vibrant color and ammonia-free formulas, could be geared towards a younger demographic prioritizing bold color expression and gentle hair care. Men’s hair coloring products from Garnier, such as the Color Naturals line, typically focus on natural-looking results and ease of application, catering to a male demographic seeking discreet gray coverage and a natural appearance.
Understanding these demographic nuances allows Garnier to tailor product development, marketing messages, and distribution channels effectively. This targeted approach enhances the resonance of marketing campaigns, improves product relevance, and ultimately drives consumer engagement and brand loyalty. Challenges remain in adapting to evolving demographic trends and preferences, requiring ongoing market research and analysis. This responsiveness is essential for maintaining market share and remaining competitive within the dynamic hair coloring industry.
2. Hair type (texture, color)
Hair type, encompassing both texture and natural color, significantly influences the formulation and marketing of Garnier hair dye products. Texture affects dye absorption and processing time. Fine hair tends to absorb color quickly, while coarse hair requires longer processing times. Understanding this interplay is critical for developing formulas that deliver consistent results across diverse hair textures. Natural hair color impacts the final color outcome. Lifting dark hair to lighter shades requires stronger formulations compared to coloring lighter hair. This necessitates a range of products tailored to specific starting colors and desired results. This detailed understanding enables Garnier to provide clear instructions and realistic expectations for consumers with varying hair types. For example, Garnier Nutrisse Crme formulas often include fruit oils to nourish and condition coarser hair textures during the coloring process. Conversely, Garnier Olia, with its 60% oil blend, caters to a range of hair types, providing hydration and vibrant color even on more delicate strands. Products designed for darker hair often incorporate higher lift developers to achieve desired lightening effects.
Categorizing hair type enables Garnier to segment the market effectively. This targeted approach allows for the development of specialized product lines addressing specific needs. For instance, those with fine hair may prefer gentler formulas with reduced processing times, while those with coarse, dry hair may benefit from products with added conditioning agents. This specificity enhances consumer satisfaction by providing tailored solutions, fostering brand trust and loyalty. Further, it allows for focused marketing campaigns that resonate with individual needs and preferences, optimizing advertising spend and maximizing impact. For example, Garnier’s marketing materials often depict models with diverse hair types, showcasing the versatility and effectiveness of their product lines for a wider audience.
Successfully addressing the complex interplay between hair type and color formulation is essential for delivering reliable, predictable results. This understanding directly impacts consumer satisfaction and influences repeat purchases. Challenges remain in accurately communicating product suitability for different hair types and managing consumer expectations regarding achievable results. Ongoing research and development are crucial to address these challenges and continuously refine product offerings for optimal performance across the spectrum of hair textures and colors.
3. Lifestyle (active, professional)
Consumer lifestyle, particularly activity level and professional demands, significantly influences preferences for hair coloring products. Individuals with active lifestyles often seek convenient, low-maintenance solutions with long-lasting color and minimal upkeep. Professionals may prioritize natural-looking results and products that align with workplace dress codes and image expectations. Understanding these lifestyle factors allows for the development of targeted products and marketing strategies that resonate with specific consumer needs.
-
Time Constraints and Convenience
Busy lifestyles often necessitate quick and easy hair coloring solutions. Products with shorter processing times, convenient application methods, and minimal post-coloring maintenance appeal to this segment. For example, Garnier’s express retouch products directly address the need for quick color correction and gray coverage for those with limited time. This focus on convenience resonates with individuals juggling demanding schedules and multiple commitments.
-
Durability and Longevity
Active individuals frequently require color that can withstand regular exercise, exposure to the elements, and frequent washing. Long-lasting formulas and fade-resistant products are essential for maintaining color vibrancy and minimizing the need for frequent touch-ups. Garnier Nutrisse Ultra Coverage, for instance, caters to this need by offering long-lasting color and gray coverage.
-
Professional Image and Appearance
Maintaining a professional image often dictates hair color choices within certain workplace environments. Natural-looking shades and subtle color enhancements tend to be preferred over bold, unconventional colors. Garnier’s Color Naturals line, focusing on natural shades and gentle formulas, aligns with the needs of professionals seeking a polished and appropriate appearance. Subtle gray coverage and color refreshing products also cater to this demographic.
-
Product Formulation and Ingredients
Individuals with specific lifestyle considerations may also prioritize products with particular formulations or ingredients. Those with active lifestyles might prefer sweat-resistant or water-resistant formulas. Professionals may opt for products with natural ingredients, ammonia-free options, or those that minimize hair damage to maintain healthy-looking hair. Garnier’s Olia range, with its ammonia-free formula and natural flower oils, caters to consumers seeking a gentler hair coloring experience.
By understanding these lifestyle influences, Garnier can effectively segment the market and develop products that cater to the specific needs of various consumer groups. This targeted approach strengthens brand relevance and drives consumer loyalty. Further, recognizing the interplay between lifestyle, product features, and marketing messages enables more effective advertising campaigns and product positioning within the competitive hair coloring market.
4. Values (affordability, natural)
Consumer values, particularly regarding affordability and natural ingredients, play a crucial role in purchasing decisions related to hair coloring products. Understanding these values allows brands like Garnier to develop products and marketing strategies that resonate with target demographics. The following facets explore how these values influence consumer choices and shape the market for Garnier hair dye.
-
Affordability and Value
Price sensitivity significantly influences consumer behavior within the hair coloring market. Many consumers seek affordable options without compromising quality or desired results. Garnier’s product range caters to this value proposition by offering a variety of hair coloring products at accessible price points. This affordability allows consumers to experiment with different colors and products without a significant financial investment. Promotional offers and discounts further enhance the perceived value, attracting budget-conscious consumers. Garnier’s focus on providing quality hair coloring at competitive prices strengthens its market position and expands its reach to a wider consumer base.
-
Natural Ingredients and Formulations
Growing consumer awareness of ingredient safety and environmental impact has increased demand for hair coloring products with natural ingredients and gentler formulations. Garnier has responded to this trend by incorporating natural ingredients, such as avocado oil and shea butter, into its product lines, like Garnier Olia. Promoting these natural components aligns with consumer preferences for healthier, more sustainable options. Ammonia-free formulas further appeal to this segment by reducing potential hair damage and scalp irritation. This focus on gentler ingredients enhances the brand’s appeal to environmentally conscious and health-conscious consumers.
-
Perceived Value and Brand Perception
Consumer perception of value extends beyond price. Product performance, quality of ingredients, and brand reputation all contribute to the overall perceived value. Garnier’s long-standing presence in the hair care market, coupled with its emphasis on product innovation and research, contributes to a positive brand image. This established trust reinforces the perceived value of its products, even within the affordable segment. Consistent product quality and positive consumer reviews further solidify this value proposition.
-
Marketing and Messaging Alignment
Effective marketing strategies communicate the value proposition of Garnier hair dye to target consumers. Highlighting affordability through promotional campaigns and emphasizing natural ingredients through product labeling and advertising resonates with specific consumer segments. Clear messaging regarding product performance and benefits further reinforces the perceived value. This alignment between product features, consumer values, and marketing messages strengthens brand appeal and drives purchasing decisions. For example, highlighting the affordability of Garnier Nutrisse while simultaneously showcasing its nourishing ingredients appeals to a broad consumer base seeking both value and quality.
By understanding these interconnected values, Garnier effectively positions its products within the competitive hair coloring market. This focus on affordability, natural ingredients, and perceived value resonates with a broad range of consumers, contributing to the brand’s continued success and market relevance. Adapting to evolving consumer preferences and maintaining a balance between affordability and product performance remain crucial for sustained growth within this dynamic market segment.
5. Needs (gray coverage, vibrancy)
Addressing specific consumer needs, such as gray coverage and color vibrancy, is fundamental to the success of Garnier hair dye products. These needs directly influence product development, formulation, and marketing strategies. Effective targeting requires a deep understanding of the motivations and desired outcomes driving consumer purchases. Gray coverage, a significant need for a mature demographic, necessitates formulations specifically designed to effectively conceal gray hair while maintaining a natural-looking result. Products like Garnier Nutrisse Ultra Coverage directly address this need, offering complete gray coverage and long-lasting color. Color vibrancy, often prioritized by a younger demographic, requires different formulations emphasizing bold color payoff and intense shine. Garnier Olia’s vibrant color range caters to this need, utilizing a unique oil-powered delivery system for maximum color intensity.
Understanding these distinct needs allows Garnier to segment the market effectively and tailor product offerings to specific consumer demographics. Marketing campaigns can then be tailored to highlight the relevant benefits, whether it’s the complete gray coverage of Nutrisse or the vibrant color of Olia. This targeted approach maximizes the impact of marketing efforts and increases the likelihood of conversion. For example, advertisements for Nutrisse might feature mature models showcasing natural-looking hair color with complete gray coverage, while Olia campaigns might showcase younger models with vibrant, fashionable hair colors. Furthermore, recognizing the interplay between these needs and other factors, like hair type and lifestyle, allows for even more precise targeting. A consumer with coarse, gray hair might be directed towards a specific Nutrisse variant formulated for their hair texture, further enhancing the relevance of the product recommendation.
Successfully addressing these core needs, gray coverage and vibrancy, is crucial for Garnier’s market competitiveness and brand loyalty. Meeting these needs directly impacts consumer satisfaction and influences repeat purchases. Ongoing research and development are essential to continually refine formulations and address evolving consumer preferences within the hair coloring market. The challenge lies in balancing the diverse needs of a broad consumer base while maintaining product efficacy and affordability. By continuing to innovate and adapt to market trends, Garnier can strengthen its position as a leading provider of hair coloring solutions.
6. Shopping Habits (online, in-store)
Consumer shopping habits, encompassing both online and in-store purchasing behaviors, significantly influence distribution strategies and marketing campaigns for Garnier hair dye. Understanding where and how the target consumer prefers to purchase hair coloring products is crucial for maximizing product visibility and accessibility. Online shopping offers convenience and a wider product selection. Consumers can compare prices, read reviews, and purchase products from the comfort of their homes. This channel is particularly relevant for a younger demographic comfortable with e-commerce and digital platforms. Garnier’s presence on major online retailers, such as Amazon and dedicated beauty websites, caters to this online shopping preference. Offering exclusive online promotions and bundles further incentivizes online purchases. In-store shopping allows for immediate product acquisition and the opportunity to physically examine product packaging and shades. This channel remains relevant for consumers who prefer tactile product evaluation and immediate gratification. Garnier’s widespread availability in drugstores, supermarkets, and beauty supply stores caters to this in-store shopping preference. In-store displays, promotional signage, and placement within high-traffic areas maximize product visibility and impulse purchases.
Analyzing data on online versus in-store purchasing trends informs Garnier’s inventory management and distribution strategies. Understanding regional variations in shopping habits allows for optimized product allocation and targeted marketing efforts. For example, if data reveals a higher percentage of online hair dye purchases in a specific region, Garnier can allocate more inventory to online fulfillment centers and focus digital marketing efforts in that area. Conversely, in regions with strong in-store purchasing trends, Garnier might prioritize in-store promotions and partnerships with brick-and-mortar retailers. This data-driven approach optimizes resource allocation and maximizes return on investment. Furthermore, understanding the nuances of shopping habits within specific target demographics allows for more personalized marketing. For example, a younger demographic actively engaged on social media might respond positively to targeted online advertisements and influencer marketing campaigns. A more mature demographic might be more receptive to in-store promotions and traditional print advertising. This nuanced understanding allows Garnier to tailor marketing messages and channels to specific consumer segments, enhancing campaign effectiveness.
Successfully navigating the evolving landscape of shopping habits is crucial for Garnier’s continued market competitiveness. Adapting to changing consumer preferences and optimizing distribution strategies to align with these preferences are essential for maximizing product reach and driving sales. The challenge lies in balancing the investment in both online and in-store channels while maintaining consistent brand messaging and product availability across all platforms. By leveraging data analytics and consumer insights, Garnier can refine its approach to distribution and marketing, ensuring that its products are readily accessible to the target consumer, regardless of their preferred shopping method.
7. Media Consumption (Social Media, TV)
Media consumption habits, particularly engagement with social media and television, significantly influence the effectiveness of marketing campaigns for Garnier hair dye. Understanding the target consumer’s preferred media channels is crucial for optimizing advertising spend and maximizing reach. Social media platforms, such as Instagram, TikTok, and YouTube, provide opportunities for targeted advertising, influencer collaborations, and engaging content creation. Visual platforms like Instagram and TikTok are particularly relevant for showcasing hair color transformations and inspiring new looks. Television advertising, while broader in reach, still holds relevance for specific demographics, particularly older audiences who maintain higher levels of traditional TV viewership. Targeted placement of television advertisements during programs with high viewership among the target demographic maximizes exposure and brand recall.
Analyzing media consumption data allows Garnier to tailor marketing strategies to specific consumer segments. For example, a younger demographic heavily engaged on TikTok might respond positively to short-form video content featuring trending hair colors and styling tutorials created in collaboration with popular beauty influencers. A more mature demographic primarily consuming television content might be more receptive to traditional television commercials emphasizing gray coverage and natural-looking results. This data-driven approach ensures that marketing messages are delivered through the most effective channels, maximizing impact and return on investment. Real-world examples include Garnier’s partnerships with beauty influencers on YouTube, creating hair coloring tutorials and product reviews that reach a highly engaged audience. Similarly, Garnier’s television advertising campaigns often feature diverse models and relatable scenarios, resonating with a broader audience and reinforcing brand recognition. Furthermore, integrating social media and television campaigns can create a synergistic effect. Television commercials can drive viewers to social media platforms for more detailed product information, interactive content, and exclusive promotions, creating a multi-platform engagement strategy.
Successfully leveraging media consumption data is essential for Garnier to remain competitive within the dynamic beauty market. Adapting to evolving media consumption trends and optimizing advertising strategies to align with these trends is crucial for maximizing brand visibility and driving consumer engagement. The challenge lies in accurately measuring the effectiveness of multi-platform campaigns and attributing conversions to specific channels. Ongoing analysis and refinement of media strategies are essential to ensure that Garnier continues to effectively reach its target consumer and maintain a strong brand presence within the ever-changing media landscape.
8. Color preferences (natural, bold)
Color preferences, ranging from natural shades to bold hues, significantly influence product development and marketing strategies for Garnier hair dye. Understanding these preferences allows for precise targeting of specific consumer segments and the creation of products that resonate with individual desires. Natural color preferences, often associated with a desire for subtle gray coverage or color enhancement, drive demand for products that blend seamlessly with existing hair color. Garnier’s Nutrisse line, with its focus on natural-looking shades and nourishing formulas, caters to this preference. Bold color preferences, often associated with self-expression and fashion trends, necessitate a different approach. Garnier’s Olia range, offering vibrant and intense colors, caters to those seeking a more dramatic transformation. This segmentation based on color preference allows Garnier to offer a diverse product portfolio addressing a wide spectrum of consumer needs. For example, the availability of both subtle brown shades within the Nutrisse line and vibrant reds within the Olia range demonstrates Garnier’s responsiveness to diverse color preferences within the market.
The impact of color preferences extends beyond product formulation. Marketing campaigns must effectively communicate the achievable color results and align with the aesthetic preferences of the target consumer. Visuals in advertising campaigns featuring models with natural-looking hair color resonate with consumers seeking subtle enhancements, while campaigns showcasing vibrant, unconventional colors appeal to those seeking bold self-expression. Furthermore, understanding color trends and predicting future demand allows Garnier to anticipate market shifts and develop new shades that align with evolving consumer preferences. This proactive approach ensures that Garnier remains at the forefront of the hair coloring market, offering innovative products that capture current and emerging color trends. For instance, Garnier’s introduction of temporary color sprays and washes reflects the growing trend towards experimentation and low-commitment color changes.
Successfully addressing the diverse spectrum of color preferences is essential for Garnier’s continued success within the competitive hair coloring market. This understanding directly impacts product development, marketing strategies, and ultimately, consumer satisfaction. The challenge lies in balancing the development of both classic, natural shades and trendy, bold colors to cater to the evolving demands of a diverse consumer base. By continuously monitoring color trends and consumer preferences, Garnier can refine its product offerings and marketing campaigns to ensure continued relevance and market leadership.
9. Desired Results (Long-lasting, Temporary)
Desired color duration, whether long-lasting or temporary, significantly influences product selection within the hair coloring market and directly impacts the targeting strategies employed for Garnier hair dye. This factor reflects diverse consumer needs, ranging from permanent gray coverage to short-term experimentation with fashionable colors. Long-lasting color, typically sought by those desiring minimal upkeep and consistent color, necessitates formulations designed for durability and fade resistance. Garnier Nutrisse Crme, known for its long-lasting color and gray coverage, caters to this specific need. Temporary color, appealing to those seeking low-commitment experimentation or vibrant, short-term color changes, requires different formulations designed to wash out easily. Garnier Color Reviver and other temporary color products address this desire for transient color effects.
Understanding this distinction allows Garnier to segment its target audience effectively. Marketing campaigns can highlight the longevity of Nutrisse for those seeking permanent solutions, while emphasizing the washability and temporary nature of Color Reviver for those desiring short-term color changes. This targeted approach ensures that product benefits align with consumer expectations, enhancing satisfaction and driving purchasing decisions. For example, advertisements for Nutrisse might emphasize its long-lasting gray coverage and fade resistance, while campaigns for Color Reviver might focus on its ability to refresh color or experiment with bold hues without long-term commitment. Furthermore, recognizing the interplay between desired duration and other factors, such as lifestyle and color preferences, allows for even more precise targeting. An individual with an active lifestyle seeking long-lasting, natural-looking color might be directed towards a specific Nutrisse variant designed for durability and minimal upkeep. Conversely, someone seeking a vibrant, temporary color for a special occasion might be guided towards a specific shade within the Color Reviver range. This nuanced understanding of consumer needs strengthens product relevance and enhances marketing effectiveness.
Effectively addressing the spectrum of desired color duration is crucial for Garnier’s continued market competitiveness and ability to meet diverse consumer demands. This understanding directly impacts product development, marketing strategies, and ultimately, consumer satisfaction. The challenge lies in developing formulations that deliver on both long-lasting performance and temporary, vibrant color payoff while maintaining product safety and ease of use. By continuing to innovate and adapt to evolving consumer preferences, Garnier can strengthen its position as a leading provider of hair coloring solutions that cater to a broad range of desired results.
Frequently Asked Questions
This section addresses common inquiries regarding Garnier hair dye and its target consumer, providing concise and informative responses.
Question 1: How does Garnier determine its target consumer for specific hair dye products?
Garnier utilizes extensive market research, consumer surveys, and data analysis to identify key demographics, preferences, and needs within the hair coloring market. This data informs product development and marketing strategies tailored to specific consumer segments.
Question 2: Does Garnier offer hair dye products for specific hair types and textures?
Yes, Garnier recognizes the importance of hair type and texture in achieving optimal color results. Specific product lines and formulations cater to various hair types, including fine, thick, curly, and straight hair, ensuring effective color penetration and predictable outcomes.
Question 3: How does Garnier address the needs of consumers seeking both affordability and high-quality hair dye?
Garnier strives to provide high-quality hair coloring products at accessible price points, allowing consumers to achieve desired results without a significant financial investment. This value proposition is reinforced through promotional offers and strategic retail partnerships.
Question 4: Does Garnier offer hair dye products with natural ingredients?
Yes, Garnier recognizes the increasing consumer demand for natural ingredients and offers product lines formulated with natural oils, extracts, and other botanical components, catering to consumers seeking gentler and more environmentally conscious options.
Question 5: How does Garnier’s marketing strategy adapt to evolving media consumption trends?
Garnier leverages a multi-platform marketing approach, adapting to evolving media consumption habits by utilizing digital channels, such as social media and influencer collaborations, alongside traditional advertising methods like television and print, ensuring broad reach and targeted engagement.
Question 6: How does Garnier address the diverse color preferences of its target consumer?
Garnier offers a wide spectrum of hair color shades, ranging from natural tones for subtle gray coverage and color enhancement to vibrant hues for bold self-expression, catering to the diverse color preferences within the hair coloring market.
Understanding consumer needs, preferences, and behaviors is crucial for the effective development and marketing of hair coloring products. Garnier’s commitment to ongoing market research and consumer insights enables the brand to adapt to evolving trends and provide products that resonate with diverse consumer segments.
The following section will explore Garnier’s commitment to sustainability and responsible practices within the hair coloring industry.
Tips for Effective Targeting of Garnier Hair Dye Consumers
Reaching the intended audience for Garnier hair coloring products requires a nuanced understanding of consumer preferences, behaviors, and media consumption habits. The following tips provide actionable strategies for effective targeting.
Tip 1: Prioritize Digital Engagement for Younger Demographics: Focus marketing efforts on social media platforms like Instagram, TikTok, and YouTube, leveraging influencer collaborations and visually engaging content to showcase trending hair colors and styling tutorials.
Tip 2: Utilize Traditional Media for Broader Reach: Maintain a presence in traditional media channels like television and print advertising, targeting programs and publications with high viewership and readership among specific demographic segments.
Tip 3: Emphasize Natural Ingredients and Sustainable Practices: Highlight Garnier’s commitment to natural ingredients and environmentally conscious practices in marketing materials to resonate with consumers prioritizing health and sustainability.
Tip 4: Tailor Messaging to Specific Needs and Preferences: Craft targeted messaging that addresses specific consumer needs, whether it’s gray coverage, vibrant color, or hair health, ensuring that product benefits are clearly communicated to the relevant audience segment.
Tip 5: Leverage Data Analytics for Optimized Targeting: Utilize data analytics to understand consumer behavior, online shopping habits, and media consumption patterns, optimizing marketing spend and targeting efforts for maximum impact.
Tip 6: Showcase Diverse Representation in Marketing Materials: Feature models with diverse hair types, textures, and ethnicities in advertising campaigns to promote inclusivity and resonate with a wider audience.
Tip 7: Partner with Retailers for Targeted Promotions: Collaborate with online and brick-and-mortar retailers to offer targeted promotions and exclusive deals, incentivizing purchases and driving sales within specific consumer segments.
Tip 8: Monitor and Adapt to Evolving Trends: Continuously monitor evolving color trends, consumer preferences, and media consumption habits to adapt marketing strategies and ensure continued relevance within the dynamic beauty market.
By implementing these targeted strategies, marketing campaigns can effectively reach the intended consumer base, maximizing brand visibility and driving product sales. Effective targeting strengthens brand loyalty and reinforces Garnier’s position as a leading provider of hair coloring solutions.
The concluding section will summarize key takeaways and reiterate the importance of understanding the target consumer for Garnier hair dye products.
Conclusion
Understanding the target consumer for Garnier hair dye is paramount for effective product development and marketing. This detailed exploration has highlighted the multifaceted nature of this consumer base, encompassing diverse demographics, hair types, lifestyles, values, needs, shopping habits, media consumption patterns, color preferences, and desired results. Successfully navigating these complexities requires continuous market research, data analysis, and a nuanced understanding of evolving consumer trends. From prioritizing digital engagement for younger demographics to leveraging traditional media for broader reach, targeted strategies are essential for maximizing brand visibility and driving product sales.
Effective targeting strengthens brand loyalty and reinforces market leadership within the competitive hair coloring industry. As consumer preferences and behaviors continue to evolve, ongoing adaptation and refinement of targeting strategies remain crucial for sustained success. By consistently prioritizing the needs and desires of the target consumer, Garnier can solidify its position as a leading provider of innovative and relevant hair coloring solutions.
