This phrase refers to the intended audience for the video game The Legend of Zelda: Tears of the Kingdom. It encompasses the demographics and player types that the game’s developers, Nintendo, aimed to reach with their marketing and game design choices. For example, players familiar with previous Zelda titles might be one segment, while newcomers to the series might be another. Different marketing strategies and gameplay elements could be tailored to appeal to each segment.
Understanding the intended audience is crucial for a game’s success. It informs development decisions, from gameplay mechanics and difficulty to narrative themes and marketing campaigns. Reaching the desired player base maximizes sales and cultivates a strong community around the game. Historically, Nintendo has successfully expanded the Zelda series audience with each new installment, striking a balance between appealing to long-time fans while also inviting new players into the world of Hyrule.