This phrase signifies a search for costumes related to the literary character Alice, from Lewis Carroll’s “Alice’s Adventures in Wonderland,” specifically at Target retail stores. It represents a consumer interest in character-specific attire readily available from a popular retailer. An example of a related search might be “Mad Hatter costume Target” or “Queen of Hearts dress Target.” These searches often occur prior to Halloween, school plays, or themed parties.
Locating specific costumes at a recognized retailer like Target offers convenience and potentially cost-effective options for consumers. The availability of such merchandise highlights the enduring popularity of classic literature and its influence on contemporary popular culture. Historically, sourcing costumes often involved elaborate creation or rental; retail availability simplifies this process considerably. This accessibility allows broader participation in costume events and character portrayal.