This phrase refers to the specific demographic and consumer group most likely to purchase a hair styling tool designed to create loose, tousled waves, often marketed under the “Bed Head” brand. An example would be individuals aged 18-35 interested in achieving a casual, effortless hairstyle. This group might follow beauty trends on social media and value products promising quick and easy styling.
Understanding this consumer group is crucial for effective marketing and product development. By tailoring advertising campaigns, product features, and pricing strategies to appeal to this target audience, manufacturers can maximize sales and brand loyalty. This detailed knowledge can inform decisions regarding product placement, online advertising, and influencer marketing strategies. Historically, hair styling tools have been marketed towards a broad audience. However, the increasing specificity of styling tools, like those creating the “undone” look, necessitates a more refined understanding of the target consumer.
