This phrase refers to a product solely available for purchase at Target retail stores, likely originating from a less accessible or widely distributed state. An example would be a limited-edition board game previously only sold through a small online store now being mass-produced and offered exclusively by Target.
This retail strategy offers several advantages. For the manufacturer, it guarantees a large sales platform and increased visibility. For Target, it attracts customers seeking unique items unavailable elsewhere, driving foot traffic and potentially increasing sales of other products. This practice also taps into the collector’s market and fosters a sense of urgency among consumers. The historical context lies in the broader retail practice of exclusive deals and limited-edition products, which leverage scarcity and desirability to boost sales and brand loyalty.