This concept refers to the line of plant-based meals, snacks, and pantry staples developed by social media personality and actress Tabitha Brown in partnership with Target Corporation. These products offer convenient and accessible vegan options, often featuring approachable, family-friendly recipes and flavors inspired by Brown’s personal cooking style. An example includes her line of vegan sausages or her collection of flavorful dips.
The availability of this product line within a major retailer like Target significantly expands the accessibility and visibility of vegan cuisine. It provides consumers with a readily available entry point into plant-based eating, potentially encouraging wider adoption of vegan or flexitarian diets. Historically, readily available vegan options have been limited, particularly within mainstream grocery stores. This collaboration represents a shift towards greater inclusivity and normalization of plant-based food choices. It also leverages Brown’s significant online presence and positive public image to further popularize veganism.
