This term refers to a specific product sought by consumers: a holiday-themed sweater featuring the Star Wars character Darth Vader, available for purchase at Target retail stores. This exemplifies the intersection of popular culture, seasonal trends, and specific retail outlets in consumer behavior.
The popularity of such items reflects the cultural significance of licensed characters and the growing trend of themed apparel for holidays. Retailers leverage this by offering exclusive or limited-edition products to attract customers during peak shopping seasons. This strategy benefits both the retailer and the licensing company, capitalizing on established fan bases and holiday consumerism. The history of character-based merchandise, combined with the evolution of the “ugly sweater” tradition, contributes to the demand for these niche products.