This concept refers to a promotional campaign often run by Target Corporation, typically during the holiday season, featuring a daily reveal of a different sock design for twelve consecutive days. These socks, frequently themed for the holidays or featuring popular characters, are offered at a special price and contribute to the festive atmosphere. The promotion may take various forms, such as advent calendar-style packaging or individual daily releases, encouraging repeat purchases and collector interest.
Such limited-time offers generate excitement and drive sales. They leverage the popularity of themed merchandise and collectible items, attracting both practical shoppers seeking affordable holiday gifts and enthusiasts looking to complete a set. The promotional period often coincides with increased consumer spending, maximizing market impact. The practice of timed daily reveals capitalizes on anticipation and social media buzz, fostering customer engagement and potentially driving traffic to physical stores and online platforms.