This phrase refers to merchandise related to the “How to Train Your Dragon” franchise, specifically toys sold at Target stores. This encompasses a wide range of products, from action figures and playsets to plush dragons and themed games, all designed around the popular books and films. For example, a customer might search for these products using this phrasing to find a specific character’s action figure or a playset depicting a location from the movies available at their local Target.
The availability of these products at a major retailer like Target signifies the franchise’s continued popularity and provides convenient access for consumers. This accessibility contributes to the franchise’s ongoing engagement with its audience, allowing children and collectors alike to interact with the characters and stories. Furthermore, the presence of these toys in a mainstream retail environment reinforces the franchise’s cultural impact and reach. The success of licensed merchandise is often an indicator of a brand’s strength and longevity.