This phrase refers to a recurring character on Saturday Night Live portrayed by Kristen Wiig. The character, known for her eccentric enthusiasm and outlandish pronouncements as a Target employee, often appeared in sketches alongside musical guest Justin Timberlake. These sketches typically revolved around the character’s unusual behavior and exaggerated reactions to everyday situations within the Target store environment, often incorporating musical elements and elaborate costumes.
The popularity of these sketches stemmed from Wiig’s comedic performance and the chemistry between her and Timberlake. They became a cultural touchstone, representing a specific era of Saturday Night Live and contributing to the broader comedic landscape. The Target Lady character resonated with audiences due to its relatable portrayal of quirky retail experiences, amplified for comedic effect. These sketches provided a platform for both Wiig and Timberlake to showcase their comedic talents, solidifying their presence in popular culture.