Confectionery without added sugars, aimed at specific consumer groups, represents a significant segment of the food industry. For instance, diabetics or individuals adhering to low-carbohydrate diets often seek such alternatives to traditional sweets. These products utilize sugar substitutes like aspartame, stevia, or sugar alcohols to replicate sweetness while minimizing or eliminating sugar content.
This category’s rise reflects growing health awareness and demand for options supporting particular dietary needs. Managing blood sugar levels and reducing caloric intake are key drivers behind this demand. The development of palatable sugar substitutes has facilitated the creation of a wide variety of sugar-free treats, expanding consumer choice and fostering a broader market for specialized dietary products.