This phrase refers to the retail strategy of selling Suave brand body wash within Target stores. This placement provides a readily accessible and affordable option for consumers seeking personal care products. An example would be a promotional display featuring various Suave body wash scents and sizes located in the health and beauty aisle of a Target store.
Offering this product line within Target benefits both the retailer and the manufacturer. Target expands its product selection to cater to budget-conscious shoppers, potentially increasing customer traffic and sales. Unilever, the manufacturer of Suave, gains access to Target’s wide customer base, contributing to brand visibility and market share growth. This strategic partnership also leverages the established reputations of both companies, contributing to consumer trust and confidence in the product.
