These collectible items are limited-edition pictorial cards featuring members of the South Korean pop group Le Sserafim, available solely through the American retailer Target. They are often included as bonus material with specific album purchases. An example might be a card featuring member Sakura Miyawaki included with the purchase of the group’s latest album.
These cards hold significant value for fans, serving as both a memento of the group and a tangible representation of their fandom. Their exclusivity drives demand and can increase their value in collector communities. The practice of including such inserts with albums has a long history in the K-pop industry, fostering a strong collecting culture amongst fans and providing an additional incentive for album purchases, particularly in physical formats.