The phrase refers to the intended audience for a specific video game released on a particular console. This demographic could be defined by age, gaming experience, preferred genres, or other factors. For example, a family-friendly sports game might aim for a broad audience, including children and casual players, while a more complex simulation might focus on experienced gamers seeking realistic gameplay.
Understanding the desired player base is crucial for game development and marketing. It informs design choices, features, difficulty levels, and promotional strategies. By accurately identifying and catering to its audience, a game increases its chances of success. This has been a key factor in the video game industry since its early days, evolving alongside technological advancements and changing player preferences.