This phrase represents a specific product niche within the children’s toy market: merchandise related to the Disney Junior animated series “Sofia the First,” available for purchase at Target retail stores. An example would be a playset featuring Princess Sofia and her amulet, or a plush doll of one of her animal friends, sold specifically within the Target retail environment.
The availability of these products at a major retailer like Target signifies the show’s popularity and its potential to generate revenue through licensed merchandise. This retail placement also offers accessibility to a wide consumer base. Historically, character-based toys have been a significant segment of the toy industry, and offering such items at a widely recognized store like Target leverages established distribution channels and brand recognition to reach the target demographic effectively.