This phrase refers to a specific type of attire, a dress, associated with the entertainer JoJo Siwa, available for purchase at Target retail stores. This typically includes brightly colored, often sequined, garments reflecting Siwa’s signature style, frequently featuring prominent bows and other playful, youthful accents. An example would be a rainbow-striped dress adorned with a large, glittery bow.
The availability of this type of apparel at a mass-market retailer like Target offers accessibility to Siwa’s fanbase, allowing young admirers to emulate her style. This phenomenon speaks to the power of celebrity influence in the fashion industry, particularly among children and pre-teens. The affordability and availability at a widespread retailer makes these items readily accessible, contributing to their popularity. These garments often become popular for birthday parties, Halloween costumes, and everyday wear for young fans.