This phrase refers to apparel featuring the late rapper, The Notorious B.I.G., sold by the retail chain, Target. This merchandise often includes graphic tees, hoodies, and other clothing items displaying the artist’s image, lyrics, or album art. An example would be a t-shirt featuring the cover art of the album “Ready to Die.”
The availability of such merchandise in a mainstream retail outlet like Target speaks to the enduring popularity and cultural impact of The Notorious B.I.G. two decades after his death. It provides a readily accessible way for fans to express their appreciation for his music and legacy. Furthermore, it represents a broader trend of hip-hop culture becoming increasingly integrated into mainstream fashion and consumer markets. The commercial success of these products also benefits the artist’s estate and potentially supports continued preservation of his musical contributions.