Target acquired Shipt in 2017, integrating the same-day delivery service into its operations. This allows customers to order groceries, essentials, and other Target products online or via the Shipt app and have them delivered to their homes, often within an hour. For instance, a customer could order cleaning supplies and have them delivered in time to tackle an unexpected mess.
This service provides convenience for busy individuals, families, and those with mobility limitations, offering a time-saving alternative to in-store shopping. This acquisition was a strategic move by Target to enhance its e-commerce capabilities and compete with other major retailers in the growing online grocery market. It has since become a crucial component of Target’s omnichannel strategy, blurring the lines between physical and digital shopping experiences and contributing to its overall market competitiveness.