This phrase refers to the specific demographic group of female consumers interested in purchasing lingerie. Understanding this demographic involves analyzing various factors like age, income, lifestyle preferences, and cultural influences to effectively market undergarments to this group. For example, a campaign for comfortable, everyday underwear might target a different segment of this demographic than a campaign focused on luxurious lingerie.
Accurately identifying and understanding this consumer group is crucial for businesses operating in the intimate apparel industry. Effective targeting allows companies to tailor their marketing strategies, product development, and overall brand messaging to resonate with the desired audience, leading to increased sales and brand loyalty. Historical trends and evolving cultural norms heavily influence the preferences and purchasing habits within this market segment, necessitating continuous market research and adaptation.
