The process of associating a purchase record with a specific loyalty program or rewards system, often facilitated by a visual cue within a mobile application, streamlines the accumulation of points or discounts. For example, a user might photograph a receipt and then tap a designated area within the app’s interface to link the purchase data to their account.
This functionality offers significant advantages to both consumers and businesses. Consumers benefit through automated rewards tracking, eliminating the need for manual entry or physical cards. Businesses gain valuable insights into customer spending habits, enabling targeted marketing and improved loyalty program efficacy. This practice has emerged alongside the rise of mobile technology and digital loyalty programs, replacing older, more cumbersome methods of reward redemption.