The 2013 collaboration between high-end fashion designer Phillip Lim and mass-market retailer Target resulted in a highly anticipated, limited-edition collection of affordable apparel and accessories. This collection included handbags, clothing, shoes, and other items reflecting Lim’s signature aesthetic, made accessible to a wider consumer base. The release created significant buzz and long lines at Target stores nationwide.
This partnership exemplified a growing trend of “high-low” collaborations, democratizing designer fashion and offering consumers access to coveted styles at lower price points. It provided an opportunity for Target to elevate its brand image and attract a new segment of fashion-conscious shoppers, while also allowing Lim to broaden his reach and gain exposure to a larger audience. The resulting frenzy surrounding the collection’s release demonstrated the high demand for affordable designer goods and the potential for successful collaborations between luxury brands and mass retailers.
