This phrase represents a specific product category within the home fragrance market: scented candles with a combined bourbon and pumpkin aroma, sold by the retailer Target. This signifies a seasonal product, likely associated with autumn and the holiday season, appealing to consumers seeking specific atmospheric scents for their homes.
The popularity of such a product highlights several consumer trends. It speaks to the growing demand for complex fragrance profiles that move beyond single-note scents. The combination of “bourbon” and “pumpkin” suggests a warm, comforting, and possibly sophisticated olfactory experience, appealing to a particular consumer demographic. Offering such specialized products allows retailers like Target to cater to niche markets and capitalize on seasonal shopping patterns. The availability of these products also reflects the increasing importance of home ambiance and the role of scent in creating a desired atmosphere.
