This phrase refers to a handbag designed by Phillip Lim sold by the retailer Target. Such collaborations often involve a high-end designer creating a more accessible, limited-edition collection for a mass-market retailer. This strategy allows consumers to purchase designer goods at lower price points and introduces the designer to a broader audience. A specific example might be a structured satchel bag in a vibrant color or a minimalist tote crafted from high-quality materials, offered at a fraction of the usual price for the designer’s mainline products.
These collaborations generate significant interest due to their exclusivity and affordability. They often represent a valuable entry point into luxury brands for a wider consumer base, potentially fostering brand loyalty and future purchases of the designer’s main collections. Historically, such partnerships have proven successful in boosting sales for both the designer and the retailer, creating a sense of urgency and excitement around the limited availability. They represent a democratization of fashion, allowing more individuals to access designer style.