This phrase signifies a retail strategy focusing on apparel featuring the Florida Panthers hockey team, specifically sold at Target stores. An example would be a campaign promoting officially licensed team jerseys, t-shirts, or hats available for purchase at a Target retail location or on their website.
Offering professional sports team merchandise within a mass-market retailer like Target provides accessibility to a wider consumer base. This strategy benefits both the team, by expanding brand visibility and merchandise sales, and the retailer, by attracting customers interested in sports apparel. This approach leverages the established customer base of both entities. The historical context likely involves licensing agreements between the National Hockey League, the Florida Panthers organization, and Target, enabling the production and distribution of co-branded merchandise.
