Small, single-serving packages of candy corn sold at Target stores represent a niche confectionery product. These pre-portioned treats offer convenience for individual consumption, party favors, or controlled portioning during Halloween and the autumnal season. This approach to packaging contrasts with the traditional bulk purchase of candy corn and reflects evolving consumer preferences for portability and portion control.
Single-serve packaging provides several advantages. It helps maintain freshness and prevents spills. The smaller size can be more appealing to those seeking a smaller treat or managing dietary intake. From a retailer’s perspective, individual packets can sometimes command a higher price point per unit of weight compared to bulk sales. Historically, candy corn has been a seasonal favorite, primarily associated with Halloween. The availability of these smaller packages may extend the consumption window beyond trick-or-treating by offering a readily available, controlled portion throughout the fall season.
