Microwave ovens sold by the national retail chain Target represent a segment of the small kitchen appliance market. These appliances offer consumers a range of options in terms of size, features, and price points, often featuring both Target’s own store brands and name-brand models.
Offering a selection of microwave ovens allows a mass retailer to meet diverse consumer needs. This product category provides an essential kitchen appliance for many households, contributing to the retailer’s overall product mix and potential revenue. The evolution of microwave oven technology, from bulky, expensive models to sleek, affordable options, has made them a ubiquitous kitchen appliance, driving market demand and retail competition.
