This phrase refers to the intended consumer group for a specific hair oil product marketed by the brand Ouai. It encompasses the demographic and psychographic characteristics of individuals deemed most likely to purchase and benefit from this product. For example, this could include factors like age, hair type, lifestyle, and purchasing habits.
Understanding the intended audience is crucial for effective product development, marketing, and sales strategies. Accurately identifying the target market allows for tailored messaging that resonates with potential customers, optimized product features that address specific needs, and focused distribution strategies that reach the right consumers. This ultimately contributes to successful product launches and sustained market performance.
