Ofrendas, central to the Day of the Dead tradition, are altars created to honor and welcome deceased loved ones. These displays often feature photographs, the deceased’s favorite foods and drinks, candles, sugar skulls, and marigolds. Retailers such as Target offer curated collections of items specifically designed for creating these commemorative displays, making the tradition more accessible to a wider audience. These collections typically include decorative skulls, candles, themed tableware, and other festive items.
Providing readily available resources for building ofrendas facilitates broader participation in this culturally significant tradition. The Day of the Dead celebrates the cycle of life and death, honoring ancestors and remembering their stories. By offering these items, retailers contribute to the continuation and understanding of this rich cultural heritage, allowing individuals to connect with their ancestry and participate in a vibrant tradition.