Focusing on a hypothetical absent or non-existent candidate serves as a control or baseline in various comparative analyses. For example, in election forecasting, comparing projected outcomes against a scenario where no candidate runs helps gauge the potential impact of specific candidates or campaign strategies. Similarly, in scientific studies, contrasting results against a group receiving no treatment (a placebo or no intervention) isolates the effects of the treatment being studied.
This comparative approach provides a crucial benchmark for evaluating the influence of the variable of interest. It aids in understanding the true effects of a particular intervention, campaign, or presence by demonstrating what might happen in its absence. Historically, the use of control groups or baseline comparisons has been essential in scientific research and statistical analysis, allowing for a more rigorous understanding of cause and effect. Similar principles apply in fields like market research and political analysis.