A retail chain’s special offer during a major shopping event combines a popular gaming console with additional items, often at a discounted price. This packaging strategy aims to attract a specific consumer demographic interested in both the console and the added value of the combined offer.
Such promotional strategies offer significant advantages to both consumers and retailers. Consumers benefit from potential cost savings and the convenience of acquiring a complete gaming package. Retailers, in turn, experience increased sales volume and brand visibility. Historically, these limited-time offers have proven highly effective in driving consumer traffic and boosting revenue during peak shopping seasons.