The now-discontinued Mossimo Supply Co. brand, once exclusive to Target, offered a line of affordable and stylish clothing, including a popular selection of tank tops. These garments were known for their variety of colors, styles, and fabrics, catering to a broad consumer base seeking versatile wardrobe staples. A typical example would be a cotton ribbed tank top, suitable for layering or wearing on its own.
This specific product line represented a significant segment of Target’s apparel offerings, providing a readily accessible and budget-friendly option for consumers. The brand’s presence within Target stores contributed to the retailer’s image as a provider of both value and trend-conscious fashion. The eventual discontinuation of the Mossimo brand marked a shift in Target’s private-label strategy, focusing on newer, in-house brands.
