This phrase refers to a specific demographic sought by Atlus with their video game, Soul Hackers 2. It designates individuals interested in the Shin Megami Tensei franchise, particularly the Devil Summoner series, and those drawn to narratives exploring themes of artificial intelligence, hacking, and urban fantasy. This target audience likely includes fans of Japanese role-playing games with challenging gameplay, complex storylines, and stylized character designs.
Understanding this demographic is crucial for Atlus’ marketing strategies. Reaching this specific group ensures that promotional efforts are effective and resources are allocated efficiently. By accurately targeting this audience, Atlus can maximize sales and cultivate a dedicated community around the game. This precise targeting also contributes to the long-term success of the franchise by fostering continued interest and anticipation for future installments. Historically, Atlus has cultivated a niche but loyal fanbase, and understanding the target demographic allows them to build upon that success.
