This phrase refers to collectible plastic figures based on characters and creatures from the Dungeons & Dragons tabletop role-playing game, produced by the Lego Group and sold exclusively through the Target retail chain. These products represent a convergence of two popular brands, appealing to enthusiasts of both construction toys and fantasy gaming. An example would be a brick-built Drizzt Do’Urden or a mimic treasure chest.
The confluence of these established properties holds significant market potential. It provides an avenue for Lego to tap into the dedicated Dungeons & Dragons fanbase, while simultaneously offering Target an exclusive product line to attract customers. The collaboration also introduces younger audiences to the world of tabletop role-playing games and potentially fosters a new generation of D&D players. Furthermore, these collectible items can hold investment value, appreciating over time depending on rarity and demand.
