This phrase refers to the intended audience or consumer group for Bioderma’s micellar water products. It encompasses demographic factors such as age, gender, skin type, and lifestyle, as well as psychographic factors like values, interests, and purchasing behaviors. For instance, a specific product might be formulated and marketed towards individuals with sensitive skin, while another might cater to those seeking a convenient makeup remover.
Understanding the consumer profile is crucial for effective product development, marketing, and sales strategies. It allows Bioderma to tailor product formulations to meet specific needs, craft targeted advertising campaigns, and select appropriate distribution channels. This knowledge ultimately contributes to brand loyalty and market success. Historically, skincare companies focused on broad demographics. The increasing emphasis on personalized skincare has led to more nuanced consumer segmentation, exemplified by Bioderma’s approach.
