This phrase describes a specific product category: holiday-themed sweaters intentionally designed with gaudy or humorous elements, marketed towards adult males, and available for purchase at a particular retail chain. An example would be a knit sweater featuring a comical Santa Claus, embellished with flashing lights and 3D elements.
The popularity of these novelty items reflects a broader cultural embrace of ironic and playful fashion choices, particularly during the holiday season. This trend often serves as a lighthearted social connector, facilitating conversation starters and shared amusement at festive gatherings. The retail availability of such items contributes to the accessibility and affordability of participating in this tradition.