Understanding the consumer base of the world’s largest online retailer is crucial for businesses, marketers, and analysts. It encompasses a vast and diverse range of individuals and organizations, categorized by demographics, purchasing behaviors, and specific needs. For example, a frequent purchaser of books and electronics might be categorized differently than a business leveraging Amazon Web Services.
Comprehending this customer base offers valuable insights. It allows businesses to benchmark against the best, understand current consumer trends, and identify potential opportunities or competitive threats. Historically, Amazon began by focusing on book sales, but its reach has expanded dramatically over time, encompassing virtually every product category and incorporating diverse services from cloud computing to streaming entertainment. This evolution has significantly broadened the scope and complexity of its consumer base.