This phrase refers to the strategic marketing and sales efforts focused on a particular demographic of consumers for the Gillette Mach3 razor system. For example, advertising campaigns might focus on men aged 25-45 who value a close shave and sophisticated grooming products. This specific group represents the ideal customer profile for this product.
Accurately identifying and reaching the ideal customer base is crucial for maximizing sales and return on investment. By understanding consumer preferences, needs, and purchasing behaviors related to shaving products, manufacturers can tailor their messaging and distribution strategies for optimal impact. This precision targeting, cultivated since the Mach3’s introduction in 1998, allows for efficient use of marketing resources and contributes to brand loyalty.