This phrase refers to the specific demographic or readership that the author Sarah J. Maas’s works are aimed at. Generally, this encompasses young adult and new adult readers interested in fantasy and romance genres. Examples include readers who enjoy intricate world-building, complex character development, and fast-paced plots with high stakes.
Understanding the intended audience for a particular author is crucial for marketing and bookselling strategies. It allows publishers to effectively target their advertising campaigns and helps readers discover books that align with their interests. For an author like Maas, whose works have gained considerable popularity, identifying the target audience provides valuable insights into her success and helps predict future trends in the fantasy and romance genres. This audience’s engagement has contributed significantly to the growth of these genres and has influenced the publication of similar works.
