This phrase refers to the retail strategy of making L’Occitane hand creams available for purchase at Target stores. This placement makes the products accessible to a broader consumer base, leveraging Target’s extensive market reach and established customer trust. An example would be a shopper encountering a display of shea butter hand cream near the checkout aisles of a Target store.
Offering premium skincare products within a mass-market retailer presents several advantages. It increases brand visibility and potential for impulse purchases, contributing to higher sales volume. For consumers, it offers the convenience of acquiring luxury goods during routine shopping trips. Historically, L’Occitane’s distribution focused on specialized boutiques and online channels. This partnership expands accessibility significantly, potentially introducing the brand to a demographic previously unfamiliar with its offerings.
