This phrase refers to the specific retail chain, Target, as a vendor for merchandise related to the popular Nintendo video game franchise, The Legend of Zelda. This can encompass a wide range of products, including physical copies of the games themselves, console accessories, clothing, toys, and other collectibles. For instance, a consumer might search online for “amiibo at Target” hoping to find a specific character from The Legend of Zelda series available at their local store.
The availability of these products at a major retailer like Target provides significant accessibility for fans. It allows consumers to purchase merchandise conveniently alongside their regular shopping, potentially introducing the franchise to new audiences who might not frequent specialty game stores. Moreover, Targets occasional exclusive products or promotional deals related to the franchise can create a sense of value and excitement among collectors and enthusiasts. Historically, collaborations between video game companies and large retailers have proven successful in expanding market reach and boosting sales.