This phrase refers to a specific meme format originating from a photograph of actor Ben Affleck shopping at Target. The image, often paired with text referencing perceived mundanity or relatable everyday experiences, gained popularity online for its humorous juxtaposition of a Hollywood celebrity in an ordinary setting. It exemplifies how seemingly trivial moments involving recognizable figures can become culturally significant through online sharing and adaptation.
The meme’s success lies in its relatability. It humanizes a prominent figure, presenting him in a context familiar to many. This resonates with audiences, fostering a sense of connection and shared experience. Furthermore, the image’s adaptability allows for diverse interpretations and applications, contributing to its longevity and viral spread. The meme’s emergence also reflects the increasing prevalence of celebrity candid photography and its role in shaping public perception.