This phrase refers to exclusive vinyl records of the band Knocked Loose, sold specifically at Target stores. This retail strategy offers a unique variant, often with distinct colored vinyl or packaging, attracting collectors and fans. An example would be a limited-edition red vinyl pressing of an album available solely through this retailer.
Offering exclusive variants through major retailers like Target provides several advantages. It increases accessibility for a wider audience, potentially introducing the band to new listeners. Limited-edition pressings also generate excitement and demand amongst dedicated fans, driving sales and bolstering the band’s profile. This practice has become increasingly common within the music industry, particularly for physical releases, as a way to revitalize interest in vinyl records and offer unique collectibles.