This term refers to a specific variety of popcorn known for its dark kernels and advertised placement within a particular retail chain. The deep color of the unpopped kernels distinguishes this type visually. This product is often marketed for its hulless or nearly hulless qualities, resulting in a more tender eating experience.
The availability of this specialty popcorn in a widely accessible retail environment introduces a premium product to a broader consumer base. This increased accessibility can contribute to heightened consumer interest in higher-quality popcorn varieties. Offering such a product within this retail setting also suggests a growing demand for gourmet or specialty food items within mainstream grocery stores.
