This phrase refers to a specific Halloween-themed product line likely found at Target stores. “Hyde & Eek! Boutique” is Target’s private label brand for Halloween merchandise. The term “skeleton” specifies the type of product within that line, indicating decorations, props, or costumes featuring skeletal motifs. This product line typically includes a variety of items such as animatronic figures, plastic bones for scattering, skeleton costumes for children and adults, and other related decorative items.
Seasonal merchandise plays a significant role in retail sales, driving consumer interest and spending during specific times of year. Halloween is a particularly strong period for retail, and retailers often leverage popular imagery, such as skeletons, to capitalize on this consumer demand. Offering a dedicated line of Halloween-themed products allows retailers to create a cohesive shopping experience and cater to a broad customer base seeking specific holiday items. The branding under a unique private label, like “Hyde & Eek! Boutique,” allows Target to differentiate its offerings and potentially build brand loyalty around its seasonal products.