This phrase refers to the specific demographic of consumers seeking diapers designed for larger toddlers. These consumers often prioritize factors such as absorbency, comfort, and a secure fit for active children. An example would be parents purchasing diapers for a toddler who has outgrown smaller sizes.
Understanding this consumer group is crucial for marketing and retail strategies. Effectively reaching this segment can lead to increased sales and brand loyalty. Historically, diaper sizes have evolved to meet the changing needs of growing children, and understanding the specific demands of each size category is vital for product development and targeted advertising. This focus also allows retailers to optimize inventory and shelf placement for maximum visibility and accessibility to the appropriate customer.