The `target` attribute modifies the behavior of links ( elements) by specifying where to display the linked resource. It’s added directly within the opening “ tag. For instance, `Open in new tab` instructs the browser to open the linked website in a new tab or window. Several predefined values exist, such as `_self` (default, opens in the same frame), `_parent` (opens in the parent frame), `_top` (opens in the full body of the current window), and `_blank` (opens in a new window or tab).
Controlling link behavior is essential for user experience and website functionality. This attribute provides developers with fine-grained control over how links interact with the browser, preventing disruptions to the current page’s content when appropriate. Historically, controlling link destinations was less flexible. The advent of the `target` attribute, especially the `_blank` value, significantly improved navigation, allowing users to maintain context while exploring external links. Its judicious use can enhance engagement and reduce bounce rates.