This phrase refers to a stainless steel tea kettle designed by the late architect Michael Graves for Target Corporation. It became an iconic product, exemplifying accessible, well-designed housewares at an affordable price. The distinctive bird whistle on the spout made it instantly recognizable.
The kettle’s popularity stemmed from several factors, including its blend of modern and post-modern aesthetics, durable construction, and the democratization of good design it represented. Graves’ partnership with Target brought high-quality design principles into the mainstream consumer market, making stylish home goods available to a wider audience. This collaboration paved the way for other designer partnerships and elevated the retailer’s image. The product itself became a symbol of this successful venture and a sought-after collectible for design enthusiasts.
