This phrase likely refers to a specific demographic group within New York City: individuals interested in goth subculture who might be targeted by marketing campaigns, particularly those related to fashion, music, or events. An example would be a clothing store specializing in darker aesthetics launching a promotional campaign specifically within the New York City area.
Understanding this niche market allows businesses to tailor their products, services, and promotional efforts effectively. By recognizing the specific needs and preferences of this group, businesses can potentially increase brand loyalty and market share within this particular subculture. Historically, subcultures like the goth community have relied on word-of-mouth and specialized shops or venues, making targeted marketing within larger cities, like New York, strategically important.
