This term refers to a collection of skincare products from the brand Naturium, packaged together for sale as a present and available for purchase at Target stores. An example would be a curated set of Naturium’s vitamin C products, bundled together and marketed as a gift for someone interested in brightening their complexion.
Offering skincare products as gift sets provides several advantages. It introduces consumers to a brands range by offering smaller, more affordable versions of multiple products. This allows exploration of a skincare routine before committing to full-sized purchases. The availability at a major retailer like Target further expands accessibility, making it a convenient purchase for both the gift-giver and recipient. The seasonal nature of gift-giving also creates a recurring market for these curated sets.